digital marketing services

Digital Marketing

In our experience, digital marketing in Carlow has just as much power to generate awareness and leads as digital marketing for any business anywhere in the world. Let’s take a quick look at how to give your business a competitive advantage by improving your online activities.

What is digital Marketing

What is Digital Marketing?

When we use electronic channels and devices to promote and sell your products or services, we are engaged in digital marketing. From your website to your business' online branding, there is a spectrum of tactics that fall under the digital marketing umbrella.

Both B2B and B2C companies include channels like search engine, social media, email, video, content marketing and pay-per-click advertising in their digital marketing mix. For all businesses, the success of your digital marketing relies on the ability and professionalism of your web design company.

Successful marketing is about testing and tweaking. Not only does digital marketing give you the opportunity to do this, it cuts out the guess work. Campaigns are data-driven. Analytics and other tools measure results each step of the way.

Customers Trust Digital Marketing

Customers Trust Digital Marketing

Deciding between products often comes down to trust. In fact, customers will pay more for a brand they trust, even if the products have similar features.

Creating awareness should be your primary goal. Awareness has a direct impact on purchase decisions.

According to Nielsen, 88% of people trust online reviews written by other consumers. In digital marketing, waysord of mouth takes the form of reviews, testimonials and social sharing.

The success of selling to a new customer is only 5 – 20% in comparison to a rate of 60-70% for an existing customer. Emails and social media are great ways to build a loyal customer base by keeping them engaged.

Popular Digital Marketing Channels

Popular Digital Marketing Channels

The higher your website ranks on the search engine results page, the more traffic you’ll drive to your site. We specialise in optmising your website through quality content.

Content marketing will generate brand awareness, traffic growth and lead generation by distributing relevant, valuable content like blogs, ebooks, and social media posts.

Pay-Per-Click advertising (PPC) drives traffic to your website with paid advertising like Google Ads. When the user clicks on the ad, they will land on your website.

Email marketing is one of the most cost effective and high yielding forms of digital marketing. Ideal for directing people to your website through news, discounts and event promotion.

The Power of Digital Marketing

The Power of Digital Marketing

Digital marketing allows you to create collateral that is both tailored for, and delivered to, your ideal customers at specific phases of their buyer journey. There is power in serving the right information to the right customer at the right time.

In fact, customers have come to expect marketing to nurture them along their journey from awareness to purchase. Forrester tells us that 85% of shoppers look for information that will assist them to make a purchase decision.

If you are building a local business, your digital marketing must target local customers. A local web design company will assist you to create an authentic website that will appeal to our community.

digital marketing services