Social media gives you access to an enormous number of local, regional, national, and even global prospects. When segmented into a target audience, you have direct access to potential customers. The best part is that they are actively engaged. Watching, researching, sharing – they are open to messaging. Your tailored content, whether organic or paid - has several ways of making an impact: likes, shares, comments, followers, and connects create brand awareness, generate and nurture leads, and keep loyal customers buying.
Social media is fluid; things change fast. You must be prepared to adapt quickly and often. This calls for a dynamic marketing strategy and flexible management. Your strategy will be determined by your target audience, your company goals, your brand personality, the opportunities and limitations of the platform and, of course, current trends. We define the parameters of your digital marketing campaigns based on the data that tells us when, where and what marketing will make the biggest impact on your target audience.
You can’t appeal to everyone, nor should you want to. That's why it's so important to focus on a specific group of potential customers. There are many ways to narrow down your audience to those who are most likely to want your product or services. Social media gives you the opportunity to segment by way of demographics (age, gender, language, purchasing power, career) and psychographics (interests, values and hobbies) By focusing on a specific target audience, your SME becomes competitive against big companies.
Paid Search is a marketing tool that allows you to show advertisements on social media according to the user’s search terms, chosen advertising preferences, or the data collected by the platform. The most common type of paid search is Pay per Click (PPC), where you only pay when the user clicks on your advert. The beauty of paid search is that you determine and control your own budget. You can change, pause, stop, or extend it whenever you need to. It's a great tool for small and medium businesses.
The whole point of social media marketing is to create brand awareness and generate sales. That doesn't mean it can't be fun. Social media allows you to be creative about how you sell your products and services. If your marketing strategy is fun and engaging, more people will choose to follow your business. We assist you to encourage user-generated content, use influencer marketing, create fun weekly themes, create and post videos, and host online contests.
You must measure, otherwise how will you know the impact of your social media marketing campaign or your ROI? It is essential to understand how your audience interacts with any digital marketing content to determine whether you should make more of it or change track. These insights will inform your content creation and posting strategy. Social media analytics measures your successes as well as your failures against your campaign goals. However, it can be intimidating to interpret the data, which is why an expert can help.
Our company has worked with Green Apple Design for several months - we've seen amazing results in that time. They are knowledgeable about all facets of digital marketing and stay up to date on best practices. The team has been truly collaborative and interested in understanding our business on a meaningful level.
I had the pleasure to work with Green Apple Design for my company's new website. Adrian was prepared, proactive, and thorough during the entire process. Although I could not proceed with all the parts of the proposed website due to budget constraints, Adrian went out of his way to work close to it. Highly recommend overall.
It is always an absolute pleasure working with Green Apple Design. Projects are delivered with a minimum of stress, great planning and out-do themselves every season with the visual impact they deliver. We always look forward to the next project.